Soulful Visibility and Simple Sales with Sue B. Zimmerman
You can’t outsource conversations. Sue B. Zimmerman, specialist in intentional online marketing and simplifying social media strategy believes Instagram conversations are great for business.
It’s about building trust and engaging in conversations, but that doesn’t have to take hours. Sue shows us how social media can feel less like a thing you should do and more like a thing you enjoy that leads to opportunities which lead to sales.
We talk about:
- How each feature on Instagram is an opportunity to show up in a unique way
- The benefits of a live instead of a video and how to build trust with video
- A time breakdown for creating social content and fitting it into pockets in your day
- How to use strategic commenting to engage with people
- Tagging leads in DMs and responding to everything
- Sharing things that are entertaining while making sure there’s a clear connection to your business
DOABLE CHANGES
At the end of every episode, we share three doable changes, so you can take what you’ve heard and put it into action. Change comes from action.
Doable changes are things that you can add into your life, one at a time to make micro shifts and really create a ripple effect that will create a big change over time. Choose one that really piques your interest and roll with it.
Here are three Doable Changes from this conversation:
- 15 MINUTE CHALLENGE. Spending too much time creating social? Set a timer for 15 minutes. Use that time to create your post. A tip from the magazine: Your life is the content. Ask yourself: What in my life today connects to what my audience needs?
- TIME GAP COMMENTING. You can schedule 15 minutes to go in and comment strategically, but you can also try using those little gaps of time — while waiting in line or between calls. Comment strategically on complimentary accounts. Get involved in the conversation.
- TRY GOING LIVE. Going live has a different energy than you talking to your phone for a video. Even if you aren’t that used to being in front of the camera, you can learn to be more comfortable. And video builds trust.
ABOUT SUE
Sue B. Zimmerman is a lifelong entrepreneur, relationship-driven sales mentor, and sought-after online marketing educator with more than 30 years of business experience. Known for her no-BS teaching style and ability to simplify social media strategy, Sue has privately coached hundreds of entrepreneurs to grow their visibility, confidence, and revenue through authentic connection and .
