We’re back for our 6th episode of Well Planned, a Plan Simple series with Megan Flatt. Megan is a business growth strategist who works with female entrepreneurs, specifically mom entrepreneurs. She helps women build thriving businesses that they can feel good about and sustain them while still being actively present in the day-to-day lives of their kids and their families. She has a lot to say about our question today.
Today, our question comes from a mom with an eight year old and a eleven year old. She’s been a stay at home mom, and now she is about to launch a business dedicated to helping highly sensitive women thrive. She asks for advice, or even a checklist, for launching—and specifically how to launch while being a mom and still needing to put a lot of time into that.
We start with some high-level advice, but we’ll get to the details and the checklist, promise!
Some of our key takeaways are:
- Clarity comes from action. Megan suggests getting your idea or your product or your business out as quickly as possible and then wearing your researcher hat to test, tweak, and polish from there. Don’t hide or get lost in creating a website and the perfect logo and all that. Everything we create can evolve with us. Nothing is set in stone.
- Do less better. Ask yourself, “What is the next right decision for me?” Then pick one social media channel or one product or one ideal client to focus on. There are so many things you could do, but you’ll get further by doing less better.
- Create systems to control your content. One way to do less better is to not feel like you have to recreate the wheel constantly when it comes to content, but if your content is on Facebook and Instagram or another social platform, make sure you have it in a file you control too. That makes it easier to find when you want to adapt or reuse content and helps protect you as social platforms continue to evolve.
- Write it all down. Writing down your plan helps you see get really clear on what you are doing. It also helps you see where you are trying to do 4 months worth of work in 6 weeks. You can also save space for an idea that isn’t the right idea for right now. Say you want to start a podcast, but right now you are focused on launching your new Mastermind, you can put your podcast plan into Q3 of next year.
- Start with the end result. Before you start mapping out steps 1, 2, 3, think about the end result you want. It’s easy to get sidetracked by the things we think we should or need to do, if you really tap in into what you want and what your goal is now, most likely you can figure out how to get there. It’s often simpler than we think if we stay focused on the results we want.